Service Advantage Customer-oriented: Based on the Chinese market and policy environment, follow the laws of the market, as in the interests of the customer's investment center, targeted to discover and resolve the practical problems of the customers, reached a ''strategist, winning thousands of miles away,'' management decision-making.Result orientation: Always been concerned about the cultural and creative activities, the operability of the program, to provide various forms of support for the implementation of the program; provide customers with the best quality service!Value-oriented: Maximize the value of the services.Service-oriented: Pressure is shared with customers, and grow together. From the perspective of the brand after-sales service, the brand after-sales service to increase the cost of brand management, thus weakening its brand after-sales service functions and status of the brand development, from a long-term competitive situation to see either the consumer brand after-sales service vastly increase consumer brand loyalty, and even extended to influence consumers to affect consumers around the potential customers with its after-sales service, which is a brand of after-sales service competitive strategy. Do not go out of the ''good, bad news travels, the brand after-sales service'' Heaven and Hell ''can seriously affect consumers and potential consumers, its brand reputation is also big.From the consumer's point of view, the product problems and find the brand after-sales service in order to solve the problem, rather than to go kind of cumbersome and complex aftermarket form and not responsible for acts of anger; always be a voice answering dare not clear responsibility obvious problem has dragged on consumer exhausted consumers encounter the brand service personnel quality is not high or just consumers are catching up with its emotional high that suffer, it is the consumer push the antithesis of the brand (global brand network), I believe consumers even if the loss of this after-sales service will never come again to this brand, such loyalty the conversion will enter Hell.Whether a brand can get a good brand reputation, long-term vitality and development force, to understand its brand after-sales service can make a judgment. Brand of after-sales service behavior is not only to show the attitude and position of the brand for its products, it is the sacred mission to convey the brand culture; a warm consumers discourse, a cup of hot tea consumers can have profound implications for consumers care about not after-sales service of aging, but the degree of attention of the brand for consumer customers; brand after-sales service, the last step in the brand impact on consumers, regardless of its brand pre-sales services yell how loud the sale of consumer brand satisfaction final transformation of brand loyalty still have to rely on after-sales service to decide.Brand To push consumer brand loyalty ''heaven'' or ''hell'', and do not want to believe that which brand into brand loyalty ''hell''; This brand service should rise to the brand's competitive strategic level , improve the status of the brand after-sales service department, strengthen the management of its service functions, escalating the brand after-sales service, the use of the brand in the form of after-sales service to spread the brand culture continue to shape the brand's reputation, and ultimately by the loyalty of the brand service into loyalty loyalty ''paradise''.' |